ISBA Annual Conference 2020
The ISBA Annual Conference has been a key date in the diary for the advertising industry for over a decade.
The theme of this year's conference is Advertising 3.0.
Public trust in advertising is at an all-time low, advertising is seen by many as irritating, irrelevant and annoying.
The data value exchange is all wrong. We have been taking customer data without giving them anything in return.
Advertisers are being accused of not representing society and for tokenism when they try to.
The digital advertising supply chain is still opaque and complicated.
New platforms and advertising techniques have brought with them questions over safety, legality and even societal responsibility.
And we still can’t measure it all...
ISBA's 2020 Conference on Thursday 27 February at the new venue of the Shaw Theatre at The Pullman Hotel, Kings Cross, will explore the need for a rethink in advertising.
Speakers including Alessandra Bellini, Chief Customer Officer, Tesco; Raja Rajamannar, Chief Marketing and Communications Officer, Mastercard; Stephan Loerke, CEO, World Federation of Advertisers (WFA); Karen Nelson-Field, Founder and CEO at Amplified Intelligence; Luis di Como, EVP Global Media at Unilever and Christopher Kenna, CEO and Co-Founder of Brand Advance will share the importance of brand, how brand purpose has changed how brands advertise and why we need to things differently.
Christopher Kenna is CEO and Co-Founder of Brand Advance, a company which connects brands with diverse audiences globally, through comprehensive data and insight, media planning and buying, partnerships and our Diversity AdNetwork and Native Content platforms - Contextually Relevant and Authentic.
BA partners 350+ global platforms across Diversity Media, BAME, LGBTQ+, GENDER, Disability, Age, Queer (GenZ) and many other hard to reach demographics across 150+ countries.
Chris is also a board member at Outvertising and as a mixed race, out gay father - is a strong advocate for diverse content being coupled with authentic placement, within the media owners that reach these communities.